August 2011
7 posts
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“Empowered customers are disrupting every industry; competitive barriers like...”
– Forrester has just released an independent report on Competitive Strategy in The Age Of The Customer.
While it makes sense for social media to sit in specific teams both client and agency side, what this report emphasises is that social is a fundamentally transformative force across every aspect of...
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Swedish telecom provider builds summertime... →
Imagine if more brands were prepared to demonstrate to their customers that they cared about their well-being enough to stop jamming their product down their throat at every available opportunity. A great way to build trust, the bedrock of increased customer lifetime value.
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“Frustratingly for Hilton’s critics, who like to paint him as a sort of...”
– The Guardian’s Charlie Brooker destroys Steve Hilton, David Cameron’s controversial “blue-sky” policy guru, and any notion that the Big Society is working in just 97 words.
For reference, here’s that ‘catchy’ crowdsourced number by Josh’s...
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