The Insight Exchange – Creating Value with Content

by Scott on August 26, 2009 · View Comments

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I recently attended the latest Insight Exchange event, run by Beth Etling and Ross Dawson. Here’s my review of the event (which will also be published in Marketing Magazine)

Creating Value with Content

If writing an event review about the value of content seems strangely meta that’s because it is. Welcome to a world of rampant content consumerism increasingly disrupted by the connectedness of humans and their insatiable appetite for storytelling.

The Insight Exchange series bills itself as “monthly topic driven luncheons offering executives a chance to gain valuable information in a short period of time” and the latest installment brought together prominent players from across the publishing, marketing and agency spaces to ruminate on the business of content.

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Plugins to help you reach out to your community

August 3, 2009
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A big thank you to Mark Pollard for suggesting Recycle a Blog Post Day on Twitter (#rabpday). This pre-loved post needed an update anyway, so I’ve revisited it and upcycled it. I haven’t posted much on this blog over the months I’ve been going but I wanted to dig this post out because I’ve been [...]

On being a man and losing a loved one

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Thank you Matt Moore (on having a dad, being a dad, bodies, and gay), Gavin Heaton (on balls and bravado and on the joy of dancing to Culture Club), Julian Cole (on being bullied and being ‘man enough’ to reach out for help), Jye Smith‘s beautiful post on being adopted and his return to Columbia, [...]

Exploring latent value in social networks – doing more with less

July 1, 2009
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What if we lived in a world where the number of Twitter followers you had was largely irrelevant? What if people cared as much about the quality of their interactions as they do about the quantity of interactions they have? It might sound crazy to abandon the idea of reach but try it for a [...]

Cognitive surplus and visualising Sydney

June 24, 2009
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I recently revisited Clay Shirky’s discussion on ‘cognitive surplus’, the idea that there is a tremendous amount of latent mental energy going unused or being underemployed. If you haven’t explored the idea then watch the video of Mr Shirky’s keynote at the Web 2.0 Expo in San Franscisco last year. And after rewatching that video [...]

Are universities failing to engage students?

April 2, 2009
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OK, before we begin it is prudent to acknowledge the fact that this debate has been going on for generations and is unlikely to be settled here. I’ve been stirred into thought and word and deed on this thorny issue by Zac Martin’s pot-stirring post Universities don’t eat apples, which has attracted plenty of comment [...]

13 essential reads for community managers, as suggested by … you

April 2, 2009
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It’s been a while but for the moment I thought I’d re-enter the blogging fold by sticking to two very simple generic rules: Always try to provide value; If in doubt, lists never fail. I’ve definitely ticked the latter’s box and as for the former, well we can only hope. Just to clarify, I’ve compiled [...]

How Rohit Bhargava is helping me nurture a community

January 18, 2009
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Have you come across Rohit Bhargava (pictured in pink above)? If you haven’t, first things first go and check out his excellent blog, Influential Marketing Blog and head out and beg, borrow or buy his thoroughly interesting book, Personality Not Included (not an affiliate link). This post is about what I’ve learned from Rohit about [...]

What’s community management? Not a silver bullet

January 13, 2009
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As part of what threatens to be the longest series in blogging history (!) here is my second musing on that most thorny of questions, ‘What is community management?’ Check out What is community management? (A work in progress) to read the first post in this series and watch my video presentation about community management. [...]

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