I recently attended the latest Insight Exchange event, run by Beth Etling and Ross Dawson. Here’s my review of the event (which will also be published in Marketing Magazine)
Creating Value with Content
If writing an event review about the value of content seems strangely meta that’s because it is. Welcome to a world of rampant content consumerism increasingly disrupted by the connectedness of humans and their insatiable appetite for storytelling.
The Insight Exchange series bills itself as “monthly topic driven luncheons offering executives a chance to gain valuable information in a short period of time” and the latest installment brought together prominent players from across the publishing, marketing and agency spaces to ruminate on the business of content.



Plugins to help you reach out to your community
August 3, 2009A big thank you to Mark Pollard for suggesting Recycle a Blog Post Day on Twitter (#rabpday). This pre-loved post needed an update anyway, so I’ve revisited it and upcycled it. I haven’t posted much on this blog over the months I’ve been going but I wanted to dig this post out because I’ve been [...]