CaseStudyMe: How I use Twitter | Format

by Scott on October 9, 2009

tweet background banner CaseStudyMe: How I use Twitter | Format

Twitter is now over three years old and it’s grown up fast. But it still sometimes feels like we’ve only just begun to really understand some of the ways in which this type of real-time social connectivity is transforming our relationships and is impacting on our institutions and businesses.

I’ve been Tweeting for just over a year (use http://whendidyoujointwitter.com/ if you want to check how long you’ve been on Twitter) and I feel like I’ve learned quite a bit over that time about how I can best use Twitter. Though everyone has a theory on how we should be using Twitter, I wanted to share my own learnings with you about what I’ve learned over 385 days of Tweets.

I’ve broken up my learnings into four posts, which I’ll be releasing over the next few weeks:

  • Format
  • Content
  • Tools
  • Connections

[click to continue…]

Popularity: 9% [?]

Thanks for stopping by again. Did you know you can also find me on Twitter?

{ 3 comments }

Exploring latent value in your social networks – doing more with less

July 1, 2009

[Cool retro image thanks to Creative Commons and Flickr user battlecat]
What if we lived in a world where the number of Twitter followers you had was largely irrelevant? What if people cared as much about the quality of their interactions as they do about the quantity of interactions they have?
It might sound crazy to abandon [...]

Read the rest of this post →

How Rohit Bhargava is helping me nurture a community

January 18, 2009

Have you come across Rohit Bhargava (pictured in pink above)?
If you haven’t, first things first go and check out his excellent blog, Influential Marketing Blog and head out and beg, borrow or buy his thoroughly interesting book, Personality Not Included (not an affiliate link).
This post is about what I’ve learned from Rohit about personality moments [...]

Read the rest of this post →

Philosofriday – profound thinking for the weekend (04/09/2009)

September 4, 2009

(Image hat-tip to Telstar Logistics and the awesomeness that is Creative Commons)

Here’s some wise web thinking shared in the last week:
“If my 12 hr work day goes so slowly, why do the years seem to be going faster and faster.”
(words of wisdom shared on Twitter by @sophiehirst)

“Think you know your users & can design [...]

Read the rest of this post →

Philosofriday – profound thinking for the weekend (28/08/2009)

August 28, 2009

(Image hat-tip to Telstar Logistics and the awesomeness that is Creative Commons)

Here’s an innovative idea.
If you’re a brand, spend your money on developing a product that actually works and improves peoples’ lives, rather than spending it all on a smoke-and-mirrors campaign to convince people that your steaming turd of a product is really the greatest [...]

Read the rest of this post →

Event review: The Insight Exchange – Creating Value with Content

August 26, 2009

I recently attended the latest Insight Exchange event, run by Beth Etling and Ross Dawson. Here’s my review of the event (which will also be published in Marketing Magazine)
Creating Value with Content
If writing an event review about the value of content seems strangely meta that’s because it is. Welcome to a world of rampant content [...]

Read the rest of this post →

Plugins to help you reach out to your community: Part I (#rabpday)

August 3, 2009

A big thank you to Mark Pollard for suggesting Recycle a Blog Post Day on Twitter (#rabpday). This pre-loved post needed an update anyway, so I’ve revisited it and upcycled it.
I haven’t posted much on this blog over the months I’ve been going but I wanted to dig this post out because I’ve been thinking [...]

Read the rest of this post →

On being a man and losing a loved one

July 7, 2009

Thank you Matt Moore (on having a dad, being a dad, bodies, and gay), Gavin Heaton (on balls and bravado and on the joy of dancing to Culture Club), Julian Cole (on being bullied and being ‘man enough’ to reach out for help), Jye Smith’s beautiful post on being adopted and his return to Columbia, [...]

Read the rest of this post →

Cognitive surplus and visualising Sydney

June 24, 2009

[Creative Commons and Flickr user inju to thank for the photo]
I recently revisited Clay Shirky’s discussion on ‘cognitive surplus’, the idea that there is a tremendous amount of latent mental energy going unused or being underemployed. If you haven’t explored the idea then watch the video of Mr Shirky’s keynote at the Web 2.0 Expo [...]

Read the rest of this post →

#foodfridays: homemade baked beans

April 3, 2009

Have you heard of #foodfridays yet?
Twitter users post their tips and advice about dining out, cooking and drinking, attach the #foodfridays hashtag and voila – instant culinary inspiration and insiders knowledge about where and what to eat and drink.

Read the rest of this post →

Are universities failing to engage students?

April 2, 2009

OK, before we begin it is prudent to acknowledge the fact that this debate has been going on for generations and is unlikely to be settled here. I’ve been stirred into thought and word and deed on this thorny issue by Zac Martin’s pot-stirring post Universities don’t eat apples, which has attracted plenty of comment [...]

Read the rest of this post →