[Cool retro image thanks to Creative Commons and Flickr user battlecat]
What if we lived in a world where the number of Twitter followers you had was largely irrelevant? What if people cared as much about the quality of their interactions as they do about the quantity of interactions they have?
It might sound crazy to abandon the idea of reach but try it for a while and you’ll realise how much latent value we are all failing to take advantage of among the existing social connections in our networks.
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How Rohit Bhargava is helping me nurture a community
Have you come across Rohit Bhargava (pictured in pink above)?
If you haven’t, first things first go and check out his excellent blog, Influential Marketing Blog and head out and beg, borrow or buy his thoroughly interesting book, Personality Not Included (not an affiliate link).
This post is about what I’ve learned from Rohit about personality moments and gives an example of where I’ve put those learnings into practice on this blog. A hat-tip here must go to Matt (@mister_black) for challenging me to be more specific about detailing what I do as a community manager on a daily basis. Thank you Matt, and while this isn’t quite the daily detail you were asking for, it is a step in the direction of providing examples of the community manager’s work. I hope to be able to provide many more in future posts.
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